Tuesday, May 15, 2007

The Twenty Dollar Bottle of Water

A small donation really can make a big difference. Here’s how it works: Buy a $20 bottle of virtual water at www.charityis.com, a nonprofit organization founded by a NY event planner turned humanitarian. Each purchase goes towards building sustainable drinking water systems in Africa. Through their work, they are “stimulating greater global awareness about extreme poverty, educating the public, and provoking compassionate and intelligent giving.”

The first of charity:’s campaigns is to use the money raised through the sale of their $20 bottles of water to provide clean drinking water to people in Africa. One bottle provides one person with safe water for 15 years. Through a unique funding strategy, 100% of your water purchase goes towards this campaign, as operating costs for the organization are covered by a separate fundraising campaign. When you go to charity:’s website, you can choose to donate to the water campaign or to the operating costs of the organization. Charity: has also partnered with Charity Navigator, so you know exactly where your money is going.

Check out their website today and consider buying the most expensive water you will never taste. And, if you actually would like to taste it, you can always spring (pun intended yet again) for a case. $480 will get you 24 bottles of water which "can produce the equivalent of more than 13 million 16.9 ounce bottles of water in Africa." We can all drink to that.